SOCIAL STRATEGY / COMMUNITY / CULTURE

Hi, I’m Naz.
I make brands part of the conversation.

I’m Nazarena Gomez, a social and community leader building work that people actually want to watch, share, and talk about. I lead strategy, creative, and community across sports, culture, and consumer brands.

Explore my work

+300Morganic views across Yerba Madre social

+92Mviews on World Cup programming

+26Mpeople reached through World Cup content

01 / SELECTED WORK

The work.

From the first idea to the last comment.

01 / CAMPAIGN

World Cup, in real time.

Led a social program built around football culture, athletes, creators, and the moments fans were already talking about. Turned a global tournament into a brand conversation that moved at the speed of the game.

92M views26M reach

What I led

I led the social strategy and coordinated athlete and creator content, from campaign concepts and briefs through publishing and reporting.

The approach

Planned around match moments and fan conversations, then adapted the content in real time as the tournament unfolded.

What to explore

Match-day content, athlete and creator videos, and the “Let’s go Argentina” moment.

Strategy · creative direction · athlete and creator coordination · publishing · reporting

See Yerba Madre on Instagram ↗

World Cup photography & videosAdd 3–5 match-day, athlete, or creator examples here. Label each with your specific contribution.

02 / BRAND TRANSFORMATION

Making the rebrand feel alive.

Led the social shift from Guayakí to Yerba Madre across eight accounts: a new voice, visual direction, formats, and community approach designed to feel human and native to each platform.

+110M 2025 views24M+ 2025 reach

What I led

I led the social transition across eight accounts, shaping the new voice, content formats, publishing approach, and community presence.

The approach

Made the rebrand feel human and native to each platform through recurring ideas, real-time participation, and a more conversational voice.

What to explore

Before-and-after social examples, launch content, athlete storytelling, and community-led posts.

Social strategy · brand voice · agency direction · community · performance

Explore the brand account ↗

Rebrand photography & videosAdd before-and-after posts and a few launch examples here. Note which parts you led or made with the team.

03 / PRODUCT LAUNCH

Seven flavors. One moment.

Built social storytelling around the launch of seven flavors, bringing product, creators, and community together in a series of fast, platform-native moments.

10M+ launch views

Campaign concepts · creative briefs · content calendar · social execution

See the brand on Instagram ↗

Launch photography & videosSpace for selected campaign work

04 / ALWAYS ON

Culture moves fast. So do we.

Developed recurring social ideas and real-time content that gave the brand a recognizable voice beyond campaign days, while connecting athletes, retail moments, and everyday community conversation.

385K+ engagements in 2025

Programming · trend spotting · copy · community management · analytics

See the social feed ↗

Yerba Madre athlete content

Yerba Madre real-time content

Yerba Madre social post announcing Gui Santos — Athlete announcement

Yerba Madre product and community post — Product and community

More social photography & videosSpace for additional work

02 / EXPERIENCE

More places I’ve made an impact.

MOONTIDE AGENCY

Bilingual social strategy for consumer and lifestyle clients, including work for the LA Kings.

+173% organic reach · +433% follower growth

TRUE NORTH SOCIAL

Paid and organic social campaigns shaped by performance insights.

5,000%+ video view growth

JUVENTUS

Social content and real-time engagement for a global football audience.

Social media specialist · 2020—21

Moontide Agency

Client video from my portfolio

Colorful event content from the Moontide showcase — Social creative

More Moontide photography & videosSpace for additional client work

LA Kings × Moontide

Beanboozled challenge

Guess Who?

More LA Kings photography & videosSpace for additional client work

True North Social

Photography & videosSpace for client work

Juventus

Photography & videosSpace for client work

Liquid I.V.

Photography & videosSpace for client work

NORMS

Photography & videosSpace for client work

03 / ABOUT

Instinct for culture.
Eyes on the data.

I’ve spent more than seven years helping brands show up with a point of view. My work spans social strategy, campaigns, community, content, and collaborations with creative teams, creators, and athletes. I care just as much about what happens in the comments as what happens on the post.

Languages
Spanish — native · English — fluent · Italian — fluent · German — basic · Portuguese — learning

Explore my full Canva portfolio ↗

04 / GET IN TOUCH

Let’s make
something matter.

nazarenagomez1@gmail.com ↗LinkedIn ↗

Hi, I’m Naz.I make brands part of the conversation.

The work.

World Cup, in real time.

What I led

The approach

What to explore

Making the rebrand feel alive.

What I led

The approach

What to explore

Seven flavors. One moment.

Culture moves fast. So do we.

More places I’ve made an impact.

Moontide Agency

LA Kings × Moontide

True North Social

Juventus

Liquid I.V.

NORMS

Instinct for culture.Eyes on the data.

Let’s makesomething matter.

Hi, I’m Naz.
I make brands part of the conversation.

Instinct for culture.
Eyes on the data.

Let’s make
something matter.